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The veteran marketer, copywriter, and teacher who can put you on the fast-track to realizing all your dreams and goals...
How To Take Advantage Of John Carlton... And Ethically "Steal" More Free Stuff From Him (Including Personal Advice and Help) Than Seems Fair Or Reasonable...
From: The man himself
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Just some of the people whose lives and business changed after putting my advice to work:
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Doubled Sales! |
"John's input on my website increased my flow of sales leads by 50%. Also, his advice to trash my sales letter and start fresh (with very specific instructions on how to do it) DOUBLED my sales conversion rate! He was right -- this gets exciting, fast." Perry Marshall, Perry S. Marshall & Associates
$4 Million And A Complete Life-Change "John, ever since we met a few years ago my life has completely changed. I'd say the amount of money my company has made directly from what you've taught me is in the neighborhood of 4 million dollars, maybe more. What can I say other than thanks a million and I owe you BIG time." Lou Vukas, Internet marketer
| $287,000 The First Week! |
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"After listening to John for less than an hour, my mind caught fire and everything fell into place. I immediately produced my first sales letter ever... and it brought in $287,000 the first week! You can bet I seek out his advice every time I make a major business decision." Rich Schefren, Strategic Profits, author of "Marketing Manifesto"
Tripled Response! "You know that new 'hook' you insisted I try in my sales pitch? It TRIPLED response! This translates into several hundred thousand dollars in sales over the coming year. You are on my Christmas gift list for life, dude." Lisa Wagner, California
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What Dan Kennedy Says: "John Carlton is a copywriter I would hire, and there are damn few of those. Further, I would pay to be in a room to learn from him, and there are even fewer people on that list." Dan Kennedy, "The No B.S. Marketing Newsletter" |

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50% More Orders "My average order is 50% higher (and more) since I adopted your idea. I love your outlook, and your advice cracks me up while bringing in the results." Tom Venuto, NJ
One Tip, One New Car
"On your advice, I edited my copy using your 'Action Verbs'. This killer strategy ALONE allowed me to buy a new car (for cash) after the first campaign!" Dr. G.E. Nielsen, Wisconsin
"I read all the dead guys’ stuff... but when it came to someone with a PULSE, there was nobody I would have rather studied copywriting with than the master himself, John Carlton. When I started studying with John, I could already write copy pretty well (or so I thought). More than one time John sent me screaming from the room like a little girl with his frankness - but his observations were RIGHT! My copy improved tenfold because of John’s mentoring. In fact, I credit John as the man behind who made me the copywriting force I am in the marketplace today. He is not only incredibly gifted as a writer, but also as a teacher. And he’s damn funny too!" Lorrie Morgan-Ferrero, "Red Hot Copywriter"
Boosted Sales 70% Online "Your headline suggestion for one of my web sites boosted sales by 70%! This equals an extra $3,000 every month... from ONE simple change. Thanks." Terry Dean, Internet Marketing Coach, New Castle, IN
Just One Tip Multiplied Response "Using just ONE tip John gave us increased our mail response by 32%. This means an additional $2,000 in profit for every 1000 letters." Chris Rabalais, New Millennium Publications
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7- Figure Money Machine |
"I heard John at a seminar say something about writing headlines I'd never heard or read anyone else say before -- and believe me, I've been a serious and successful student of copywriting for over ten years. The result: I came up with a headline that crashed through all the noise in a very, very crowded marketplace and, starting from zero, very rapidly created a new seven figure ($1,000,000+) a year money machine that's only just getting warmed up." Ken McCarthy, "The System"
1,100% ROI With One Simple Idea "I put one simple idea I learned from John into action. The result was an immediate 1,100% return on my investment!" Bill O'Connell
"You've Helped My Ads Get Wicked- Good" |
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"Of all the marketing, advertising and copywriting experts I pay attention to, John Carlton is by far the most articulate and passionate and knowledgeable (and funny). I get more value just from your hilarious, ballsy stories alone than from the serious efforts of most other gurus. Man, you've helped my advertising get wicked-good." Joe Polish, Piranha Marketing
300% Profits Online "Thanks to your critiques, my ad is a BIG winner right off the bat! It's pulling over 300% profits online, in a hotly competitive market. We're already on the way to seven figures, minimum." Matt Gallant, Vancouver
6-Month Waiting List of Clients "You showed me how to take my marketing campaign over-the-top. This immediately created such a consistent surge of new business that I had to increase my fees three times. My income has tripled, and your techniques allowed me to develop a waiting list of clients that is 6 months long. When I saw some of the so-called industry greats sitting in your seminar, following you around like a Big Buck during breeding season, I knew I needed to suck as much info out of you as I could. What you teach is worth 1,000 times what you charge." Dr. Ken Newhouse
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Million- Dollar Advice |
"John's first critique of my copy was a shock -- I thought I was pretty darned good, but he told me to rip it up and start over from scratch, using his specific advice. I'm glad I had the sense to listen -- my first year, with John's advice stinging in my ears, I earned over $350,000. And this year, I'm bringing in a cool million." Dr. Harlan Kilstein, millionaire freelance copywriter
"I Eat Salesmen For Lunch" "I have 20 years of experience with B2B direct response -- I eat salesmen for lunch -- so I bristled at John's suggestion that I needed to rewrite my sales letter. Good thing I got over my rage... because listening to John allowed me to penetrate over 10% of a very competitive industry, and I'm still getting 2-3 calls a week. Thanks for pushing me so hard." Dan Page
| Making Crime Pay |
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"Who says crime doesn't pay? John let me 'steal' one of his ad headlines for a seminar I was holding... netting me a cool $251,771 in just 3 days. I don't know any decent marketer who would be caught dead without John's help." Craig Forte, Forte Communications, Inc
100% Right With Just A Glance "It's scary how exactly on target you were with your advice based on reading just a few pages of our sales letter. You were 100% right. We've now made over 1,000 sales, captured wonderful customer feedback (as you advised), and are establishing national distribution." Al Oelschlaeger, Encrypta Gifts
Success Roadmap "Thanks again for providing such a clear roadmap for success. I'm now faced with more opportunity than I've ever dreamed of, and more money than I've ever made. You gave me the impetus to act." John Patten
"I study Carlton's copy like a 14 year-old boy reads Playboy. Completely dazzled, entranced and full of desire. I've read hundreds of books on marketing and copywriting and make my living with it... so I know how to separate the wheat from the chaff in this business. Every time I think I've hit the nail on the head with my copy, I read one of John's letters and realize how much farther I could go. Ouch... it hurts to say that... but it's true." Michael Jans, President of Insurance Profit Systems, Inc.
"Sold Out The Show" "You inspired me to write a new pitch to my house list, using your tactics... and it generated a near-DOUBLE response rate (over 203 requests in under 24 hours, at $495 a pop). Sold out the show." Ken Calhoun, Daytrading University
Forced Change "I came to you to learn some tricks about writing killer ads... and I got more than I expected. The tricks are great... but the reason I'm now a fan for life is because you also forced me to change the way I look at money, people, risk, problems, and life. You are the complete package." Scott Palangi
$726,000 More Profit Using Just ONE Of John's Tricks! |
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"I've used many of your secrets and techniques in my copy, and find them to be like little psychic vacuum machines that suck money out of customers wallets like magic! For example: I added just one of your tactics to a promotion for a client, and sold $65,000 more product compared to the same promo minus that trick. Over the next 12 months, this added up to $726,000 more profit -- a huge difference, from just ONE little tactic! I could go on and on, but your ego is big enough as it is..." Jeff Paul, the guy behind the mega-successful informercial "How To Make A Fortune While Sitting In Your Kitchen In Your Underwear!"
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John Reese Says:

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"John Carlton is one of the best marketers in the marketing HISTORY. I have learned a ton from him... and you should soak up everything from him that you can. It will only help you make more money from your Internet marketing efforts." John Reese
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What Gary Bencivenga Says:
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"If you enter the marketing jungle in search of riches and respect, just be sure you walk with this man at your side. John is a recognized master of the world's most effective, ultimate- street-fighter marketing techniques. Do it right, as he shows, and for every $1 you put into your marketing machine, you can get $2, $3, even $5 or more back. Once you own such a money machine, your life will be sweeter than anything you've known." Gary Bencivenga, Hall of Fame copywriter for Boardroom, Agora, Phillips, and Rodale.
Fantastic Results "Latest results are fantastic! A huge bump, thanks to that one great idea you gave me. Thanks, John." Chris DiRe, software publisher
Profits Through The Roof "I used Carlton's tactics in my advertising online, and profits went through the roof. That meant we could move into a bigger house, and I've kit it out with most amazing high-tech gear. I would not be here today without John's help at the Sweatshop." Chris Payne, United Kingdom |
I've been mentoring students and teaching the really cool (and mostly hidden) "insider" strategies and secrets behind world-class advertising and marketing for... let me count it up... over 21 years now.
I held my first marketing seminar back in 1986, a little over a year before I teamed up with Gary Halbert and began co-producing his events... and have barely stopped to catch my breath since.
I think I've got this teaching thing down.
Those who have experienced what I offer -- either as clients, or through my brutal life-changing critiques, or by coming to one of my seminars -- know that I'm outrageously generous with the good stuff...
...honest, even if it hurts...
...and aggressively SERIOUS about helping people become successful.
There are a lot of other teachers you can learn marketing and copywriting from out there. Many are my friends, and I recommend them.
However... I think it's safe to say there is NO ONE out there using my peculiar style of intense "shortcut" teaching... or getting the stunning results I see even in students who come to me for "quickie" lessons and critiques.
Why? Because unlike many of the younger teachers... I've been around the block a thousand times...
...I've written a file cabinet's worth of famous ads (which are copied so often I've earned the title "most ripped-off and respected copywriter alive")...
...and I have more testimonials than I can count from grateful folks who insist their lives changed, and the money started rolling in, only after they got serious with the advice I gave them.
There comes a point in everyone's life where you just KNOW you're at a crossroads.
And if you're gonna change things... REALLY put your life on a new path, and finally get moving after whatever dreams you have... then the time to get moving...
is Right Friggin' NOW.
In my long career as a teacher, I know that feeling well... that unbearable feeling of needing to change.
You just SNAP.
One second before, you're the same old schlub you've always been... feeling a little uncomfortable in your own skin because you aren't GOING anywhere.
Then... SNAP.
One second later, you have made the decision that will change everything, forever.
No more excuses.
No more putting it off.
You are finally aggressively SERIOUS about doing whatever it takes to claim your seat at life's feast. And there's no going back.
I'll tell you what -- if you've already experienced this snap... or if you're feeling antsy, and you just know you're right there, ready to pull the trigger...
...then this unassuming web site here...
...is going to be the beginning of an exciting, exhilarating, and profitable ride.
Here's what's up:
About four months ago, I made a conscious decision to expand my own availability as a mentor to people outside of my "inner circle"... just a little bit.
Here's what's going on...
I now have 3 programs available: One coaching club that's open pretty much to most folks... one tiny "Hot Seat"-style group that I launched with a select group a few months ago... and a new, super-intense opportunity that may cause a qualified few to faint with happiness.
None of these programs are guaranteed to be around for very long. I guard my time obsessively, and -- while I have committed to each of these opportunities fully and with all my heart -- I will give any or all of them the axe the second they become a burden.
Or stop being fun.
I love teaching. I'm a damn good mentor, with a long list of students who owe most or all of their success to what I taught them.
So... if you're finally ready to move ahead of the pack, and take advantage of the skills and secrets that ONLY a true, respected veteran professional can share with you... you need to choose one of these programs.
And get busy.
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Program #1
"The Marketing Rebel Radio Rant Coaching Club" |
You do not need to qualify or go through any test to join this club.
You just have to understand the tremendous value that's being offered.
It's a very simple, very effective model. Twice a month, my partner Stan Dahl and I pore through the members-only Forum and answer every single question posted there.
Stan is one of my oldest and closest friends... and has also been one of the most sought-after (and ridiculously high-paid) business process improvement consultants for household-name companies like Starbucks, Wells Fargo, Cisco and Exxon (and also NATO in Europe).
Stan -- weary of the soul-crushing corporate world -- brings an amazing business-operations wizardry to share with you... which, combined with my "creative side" chops, offers shocking synergy for anyone looking to get ahead quickly. (This means you not only benefit from my vast experience in advertising... but you also get "insider" access to the same mega-efficient operational techniques and advice Stan has used for years to help giant corporations earn -- and save -- massive fortunes every year when launching concepts and projects.)
It's a one-two punch of killer creative and "get 'er done" operational savvy you won't find in any other coaching program, book, course or seminar.
We've both been around a long time... and bring you -- literally -- world-class insight and specific advanced-profit strategies that are rarely revealed to most small biz owners and entrepreneurs.
Call it a "real world MBA" crash course. But do not doubt how fast you can advance (and start making the Big Bucks) with this kind of professionally-proven, hard-core mentoring.
This club has proven to be an excellent opportunity for both rookies and veteran business owners to get basic and advanced questions answered and nagging problems solved.
Everything about business, marketing, advertising and copywriting is fair game.
We record each session and post it online on the Forum. When we're discussing specific Websites or copy examples, we use full video.
It's a mini seminar, twice a month, with Hot Seat-style dissection of every urgent matter posted by members.
What's more, I also include separate videos of me doing in-depth critiques of specific copy submitted by members. This includes detailed examinations of Websites, commercial emails, direct mail pieces, and print ads.
I cover every important element, too, in these critiques -- hooks, design, traffic generation, demographic research methods, sales strategies, and all the hard-core selling secrets from my professional bag of tricks.
This twice-monthly critique of member-submitted material is by far the biggest bargain you'll ever find in coaching today. All critiques are done personally by me, on video (so you can watch as I tear into every detail of an ad, and learn the deep, dark secret methods of professional copywriting and Website creation).
This means you get an avalanche of solid, focused lessons on business and copywriting... including specific, actionable advice (the same kind clients pay me major bucks to get during my expensive consultations).
The Q&A sessions typically last between 60 and 90 minutes, and the extra "critique" videos by me are 30 to 40 minutes long... and this batch of hard-core info arrives twice a month! (That's over 3 hours of solid, profit-exploding advice, insight and specific teachings every month.)
(Side note: If you need a private critique done, just click here to order a one-on-one Carlton Copy Critique.)
Stan and I bring over 50 years, combined, of high-end business experience and savvy to each session of the Radio Rant. Between us, we've consulted and worked with an astonishing number of entrepreneurial clients, small business owners, and even major multi-national corporations.
We love to tackle the tough questions about copy, online business problems, and of course Operation MoneySuck (the insider secrets of success and living well). This includes:
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Traffic generation...
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Salesmanship...
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Operations...
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Credentializing yourself as the "go-to guy" in your niche...
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Creating new product...
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Fighting off competition...
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And understanding the metrics of growing a business (so you don't get sucker-punched by the many hidden challenges facing you when you get your business on the fast-track). |
These recorded and videotaped Radio Rant sessions are posted on the Forum for all members to see, comment on, discuss, and ask follow-up questions. No subject is ever left hanging.
There's more, too:
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Each month, we also post seminar videos, or one-on-one interviews I've done with the heaviest of the heavy hitters in online and offline marketing. (My position at the red-hot center of the action means I have uncensored access to the people with the most to share and teach.)
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Occasionally, we have guests on the recorded calls, just to stir stuff up. And since these guys are my colleagues and friends, you never get the boring same-old exchanges that every other interview suffers from. Learning can be fun, even at the cutting edge... and fun has been my buzz-word my entire career. Plus: No pitching. Just solid content.
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Even more exciting... I have included my exclusive monthly newsletter "The Marketing Rebel Rant" with membership in this coaching club. It will be posted as soon as I write it each month. For the last 5 years, this killer "insider" newsletter has been must-reading among top players all over the world (it's mailed to over 16 countries world-wide)... and current non-coaching-club subscribers shell out $199/yr for the privilege of receiving it in the mail.
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And lastly... and this is a tremendous bonus for anyone chomping at the bit to learn how to write copy at a world-class level... we are posting the much-talked-about video from my "Kickass Copywriting Crash Course" seminar. |
This seminar was a one-of-a-kind event I hosted just last year down in Los Angeles, to a very select crowd of business owners and copywriters. (It was, in fact, one of just TWO live full-length seminars I did last year.)
Attendees paid thousands of dollars for the privilege of snagging a seat in this exclusive event. It was just me on the stage, teaching for a solid 6 hours straight.
I gave a unique lecture on the inside secrets of copywriting -- explaining specific tactics and personal secrets behind my methods that I've NEVER shared before -- as well as performing Hot Seats on projects and businesses offered up by attendees. (There were over a dozen victims in that crowd, which gave me an amazingly wide range of topics and problems to dissect, solve and discuss.)
I've never done such a concentrated full-day teaching event like this before (and probably won't do it again, because it was so exhausting). It's a stunning and very vivid opportunity for you to be a "fly on the wall", and watch me in action with an eager, exclusive audience that craved and demanded my best stuff.
Each month, we're posting another 30-to-40 minute section of this event, in streaming video. For free. (If you absolutely must possess the entire 6-hour DVD immediately, we have sets here in the office for sale at $499 each. Click here to order just the "Kickass Copywriting Crash Course" seminar DVDs now.)
That's a TON of material and critique/consultation privileges available to you each month, as a member of the Radio Rant coaching club.
It's all focused on getting your basic and advanced questions answered, your biggest problems solved, your specific copy and Website issues resolved... and your continuing "education" as a business owner put on steroids.
The "Radio Rant" coaching club has, in fact, become the centerpiece of my teaching juggernaut.
The opportunity to get specific questions answered from a pro...
... and to get access to multiple insider teaching sessions each month (from the comfort of your home or office)...
... plus being able to share and commiserate with your peers on a Forum, while getting free downloads of killer video and audio materials (not to mention immediate access to the Rant newsletter)...
... well, I would have given blood for this kind of learning model back when I was a struggling rookie.
But it didn't exist then. Nothing exactly like this current model exists elsewhere even now.
And once I got my legs under my career, the chance to participate on an ongoing Forum like this would have changed my life even more radically.
Having access to a community of other marketers, freelancers and entrepreneurs like this is priceless, at any stage of your life.
And I know there are oodles of other coaching programs out there.
But this is the only one personally piloted by me.
If you value the wisdom and lessons offered by someone who's actually been around the block a few times... and who has remained at the cutting edge of the business world (all the way from the "good old days" of direct mail, through the early days of the Web, to the hottest tactics online and offline today)... then you'd have to be nuts to miss out on even a single Radio Rant episode.
It's darn cheap, too -- easily the most breathtaking bargain available right now. It's just $69 a month, with absolutely no obligations beyond the month you're signed up for.
Plus -- I've arranged it so you can do a trial-run, for free.
Right now, when you sign up, you get total, unrestricted access to the current month of posted materials... plus the entire following month... without risking a cent.
This free look is pure evil on my part... because I know you'll get hooked fast, and won't be able to live without the Radio Rant (and all the attendant freebies) once you sample it.
After your free trial, your monthly fee kicks in automatically. No muss, no fuss... and you can leave anytime. Just let us know. We'll cancel your credit card and you won't be charged again.
To come aboard, just click here and you'll be taken to a sign-up page to get your free trial run going today.
Stay frosty,

"Dude! Sign me up NOW for my free Radio Rant trial run!"
P.S. Are you looking for even more intense, and more private coaching from me? Well, guess what? I have exactly what you need, available in my "Get Serious Mastermind Group".
And it truly is a "get serious" offer. This small group of exclusive individuals (there are just 8 members, total) meet via phone and Web conferencing twice each month.
It's a golden opportunity for serious marketers and entrepreneurs (at any stage in your growth) to receive not just in-depth coaching from me... but also to get the "mastermind" synergy from being in a group that watches your back as you set goals, test concepts, and float ideas.
ALL the top marketers I know make full use of mastermind groups like this. This group has especially been a boon to members who -- in their "normal" workday -- are mostly isolated from other marketers, and crave the input, the give-and-take, and the shared knowledge of a like-minded group.
It ain't cheap... but you think you're ready to get serious and moving ahead as fast as you possibly can... with both my help, and the focused help of other marketers willing to share their best secrets... then click here for more info.
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