The only veteran professional in the game who really can put you on the fast-track to realizing all your dreams and goals... "How To Get Personal, One-On-One Mentoring From John Carlton." From: The man himself
Just some of the people whose lives and business changed after putting my advice to work:
John Reese Says: "John Carlton is one of the best marketers in the marketing HISTORY. I have learned a ton from him... and you should soak up everything from him that you can. It will only help you make more money from your Internet marketing efforts." John Reese
Doubled Sales! "John's input on my website increased my flow of sales leads by 50%. Also, his advice to trash my sales letter and start fresh (with very specific instructions on how to do it) DOUBLED my sales conversion rate! He was right -- this gets exciting, fast." Perry Marshall, Perry S. Marshall & Associates $4 Million And A Complete Life-Change
"After listening to John for less than an hour, my mind caught fire and everything fell into place. I immediately produced my first sales letter ever... and it brought in $287,000 the first week! You can bet I seek out his advice every time I make a major business decision." Rich Schefren, Strategic Profits, author of "Marketing Manifesto" Tripled Response! 50% More Orders One Tip, One New Car Boosted Sales 70% Online Just One Tip Multiplied Response 1,100% ROI With One Simple Idea
"Of all the marketing, advertising and copywriting experts I pay attention to, John Carlton is by far the most articulate and passionate and knowledgeable (and funny). I get more value just from your hilarious, ballsy stories alone than from the serious efforts of most other gurus. Man, you've helped my advertising get wicked-good." Joe Polish, Piranha Marketing 300% Profits Online 6-Month Waiting List of Clients
"John's first critique of my copy was a shock -- I thought I was pretty darned good, but he told me to rip it up and start over from scratch, using his specific advice. I'm glad I had the sense to listen -- my first year, with John's advice stinging in my ears, I earned over $350,000. And this year, I'm bringing in a cool million." Dr. Harlan Kilstein, millionaire freelance copywriter "I Eat Salesmen For Lunch"
"Who says crime doesn't pay? John let me 'steal' one of his ad headlines for a seminar I was holding... netting me a cool $251,771 in just 3 days. I don't know any decent marketer who would be caught dead without John's help." Craig Forte, Forte Communications, Inc 100% Right With Just A Glance Success Roadmap
"Sold Out The Show"
"I read all the dead guys’ stuff... but when it came to someone with a PULSE, there was nobody I would have rather studied copywriting with than the master himself, John Carlton. When I started studying with John, I could already write copy pretty well (or so I thought). More than one time John sent me screaming from the room like a little girl with his frankness - but his observations were RIGHT! My copy improved tenfold because of John’s mentoring. In fact, I credit John as the man behind who made me the copywriting force I am in the marketplace today. He is not only incredibly gifted as a writer, but also as a teacher. And he’s damn funny too!" Lorrie Morgan-Ferrero, "Red Hot Copywriter" Quitting My Day Job From $500 To Over $2,000 A Month Advice Worth $35,000
"I study Carlton's copy like a 14 year-old boy reads Playboy. Completely dazzled, entranced and full of desire. I've read hundreds of books on marketing and copywriting and make my living with it... so I know how to separate the wheat from the chaff in this business. Every time I think I've hit the nail on the head with my copy, I read one of John's letters and realize how much farther I could go. Ouch... it hurts to say that... but it's true." Michael Jans, President of Insurance Profit Systems, Inc. Helped Me Jump To The Next Level
"I heard John at a seminar say something about writing headlines I'd never heard or read anyone else say before -- and believe me, I've been a serious and successful student of copywriting for over ten years. The result: I came up with a headline that crashed through all the noise in a very, very crowded marketplace and, starting from zero, very rapidly created a new seven figure ($1,000,000+) a year money machine that's only just getting warmed up." Ken McCarthy, "The System" Email List DOUBLED In 2 Months Exact Info, "Turned Our Biz Around
Profits Through The Roof Howdy... Every once in a while, throughout my long career, I will take someone under my wing... and just lay bare everything I know about business, marketing, copywriting, and being a success in life. For me, it's an opportunity to indulge in something I truly love -- the advanced details and deep, dark secrets of living life in a "peak state" of pleasure and productivity. I need to talk about these things, just to keep it all vibrant and refreshed in my mind. I mean... there is so much info, and so many specific lifestyle skills, and such an abundance of business savvy in my bag of tricks... that if I don't share it and re-examine it, I risk losing large chunks of it. So going deep with a selected student is -- for me -- an essential way to stay in touch with all the cool, insider stuff that has brought me to this amazing point of self-satisfied happiness and massive achievement in my life. For the person I take under my wing and share all this with? Sheer life-changing ecstasy. I know the feeling well... because my career and life didn't take off until I found my own mentors. I actively sought out -- and then slaved under -- a literal Who's Who in direct marketing... and sucked up every lesson I could, as fast as I could. Real mentoring is much more than just receiving lessons, however. You cannot get mentored, for example, from a book or a DVD... or even from a classroom. No. Real mentoring happens only when it's one-on-one, with no one else in the mix. It's a relationship. In certain ways, it's a deeper relationship than you have with your closest friends, too... because a real mentor will always be brutally honest, completely uncensored, and has a goal of changing you forever. Even your best friends aren't always honest with you like that. Mentoring is all about the transfer of knowledge and skill. And it can be simultaneously the most exciting, and the most aggravating time of your life. Because learning isn't pretty, when you get right down to it. You've got to put your ego aside, and roll up your sleeves in order to work like a dog applying what you learn. It's ACTIVE learning. Not the passive note-taking B.S. you did in school. My favorite mentors -- Gary Halbert, Jay Abraham, Jim Rutz (the Hall of Fame copywriter who invented the magalog), and the handful of master salesmen and artistic wizards I hung out with who chewed up life with gusto -- all literally made sure we were alone (with no one listening in) when the good stuff was shared. And that stage of the relationship was only reached after they had tested me severely, and made a conscious decision that I was worthy of learning their most cherished and important secrets. By the time I started mentoring people myself, I knew exactly what to do, and how to do it. Once I know you're primed and ready to receive the good stuff... I will bury you with hard-core advice and specific tactics that I know, from personal experience, can grease the skids of success in life and business. Mentoring is the one "X-Factor" in life that separates those who zoom ahead... from those who struggle endlessly and never seem to get a foot-hold in becoming truly successful. Nothing else comes close. Receiving quality mentoring can change your life, instantly. I'm not being cynical when I say that everything worth pursuing in life can be broken down like a game -- whether it's learning how to sell, or how to set up a profitable business, or how to become a fully awake and dangerously effective player. And each of those games has two sets of rules -- the rules that everyone believes are the "real" rules... and the very secret inside rules that most people don't even realize exist. These hidden secrets are the true rules of business and life -- the tactics, the strategies, and the skills that are only taught in closed settings, and only shared by savvy mentors with selected students. So, yeah... mentoring can change your life, and open doors where you never realized doors existed before. Most people go through their entire lives without encountering a real mentor, and that's a shame. A few folks brush up against a mentor for a brief period... and maybe that's all they need to launch their life or business in the right direction. But there is a small, energetic group of go-getters who somehow discover the stunning wonders of having a deep relationship with a mentor... and these are the go-to guys who make things happen in life. Do you think you'd get something out of one-on-one mentoring with me? Normally, you'd never get the chance. The people I've mentored have mostly been my friends first. Some were clients, initially, and others are colleagues who craved the intense "continuing education" that real mentoring offers. You don't have to be young, or a rookie to be mentored. I've done it with guys from every stage of life and business -- rookies, yes... but also small biz owners who were already earning fortunes, professionals who already had good reputations, and even older dudes who simply had come to that place where they needed skills and advice they could find nowhere else. They all have just one thing in common: The desire to go deeper... and to learn the rules behind the "rules". Plus, of course, they were friends. About four months ago, I made a conscious decision to expand my own availability as a mentor to people outside of my "inner circle"... just a little bit. Here's what's going on... I now have 3 programs available: The one you are about to read about - a new, super-intense opportunity that may cause a qualified few to faint with happiness... one tiny "Hot Seat"-style group that I launched with a select group a few months ago (The Get Serious Club)... and one coaching club that's open to pretty much everyone (The Radio Rant). None of these programs are guaranteed to be around for very long. I guard my time obsessively, and -- while I have committed to each of these opportunities fully and with all my heart -- I will give any or all of them the axe the second they become a burden. Or stop being fun. I love teaching. I'm a damn good mentor, with a long list of students who owe most or all of their success to what I taught them. So... if you're finally ready to move ahead of the pack, and take advantage of the skills and secrets that ONLY a true, respected veteran professional can share with you... you need to put aside whatever you were going to do next and see if I can squeeze you into my: "The Launching Pad" One-On-One If you've been craving one-on-one, private, no-holds-barred time with me... here is your first opportunity to take it to the max. I've always been available for one-hour consultations, but getting fit into my schedule can be a problem... so those one-time consultations aren't much good if you're in desperate need of advice and fresh strategies. With this new program, I am offering you the chance to instantly become a "front burner" priority with me. Just you and me (and whatever other resources I may suggest, including focused input from other experts I know). Just as I've done with past mentoring situations, I intend to internalize your complete situation... and go deep with you on every relevant detail of your business. I'll be in constant contact with you, available to you exactly as I would be available to a friend... and utterly open and honest, sharing everything I have in my bag of tricks. Who needs this kind of super-intense mentoring?
I've been around the block more times than almost any other teacher alive. I've proven myself as a marketer... an "A List" copywriter and freelancer... a business owner... a consultant... and as a guy who understands life and living well better than almost anyone else in the game. A long life, crammed with both success (which I learned to enjoy) and failure (which taught me lessons I've never forgotten)... plus the unparalleled insights and revelations that come from having been mentored by legends and business wizards... means I bring a FEAST of insight, advice, tactics and skills to the table. Only the people who've known me longest can truly understand the depth of knowledge I offer. I've been to the Dark Side and back... been broke and desperate, and worked my way to the top (taking notes the entire way)... and lived through countless episodes of drama, trauma, revelation and redemption in both business and in life. The mentors who did the most for me all got to know me first. And, once they decided I was "ready", they unloaded an avalanche of knowledge and skills on me. No course, or book, or seminar can replicate this kind of high-intensity learning. Nothing can readjust your head as quickly and efficiently as spending quality one-on-one time with someone who understands the game. This new program is available in one-month-long chunks. During that month, we will get on the phone once a week for the most intense call of your life. (Four calls for the month, up to an hour each.) I will give your emails to me the highest priority... and answer all your questions by the following business day. (I'm taking off weekends and holidays, and you should, too.) I will review and examine any ad copy or website you need help with, offering a complete recorded video critique (using Camtasia)... so you can see exactly what I'm critiquing, AS I critique it. (People who have received video critiques from me know to expect a deep, brutal assessment of all relevant marketing strategies, with specific recommendations... and a detailed breakdown of your copy, including hook, format, sales argument, bullets, and close.) You get one of these ad/copy/website dissections a week. (Four total for the month.) You will have full access to every resource I use or know about... including introductions to other marketers and experts, when appropriate. And, finally, I will ship you a complete set of every course, DVD, swipe file and report I have ever produced. This includes my notorious "Kick Ass Copywriting Secrets" course... ... my course on becoming a freelancer... ... the audio CDs that accompany those course... ... my entire 5-volume set of Carlton "swipe file" ads and letters (including the volumes previously available only to long-term subscribers)... ... ALL the DVD sets from my killer workshops and seminars (the "Copywriting Sweatshop", the "License To Steal" seminar, and the Hot Seat Workshop)... ... my Scuttlebutt interview series with the legends of advertising... the complete set of RANT newsletters (which include the manuscript chapters of the forthcoming book "The Best of John Carlton")... ... and every report I've ever released. The total retail value of all this material is way over $5,000. But it's all yours, for free, as soon as you sign up for "The Launching Pad". I will treat you like my most important student for the entire month. If you have disasters that need repair, let's get on it. If you're ready to break through to the next level in business, I'll give you a powerful boost. If you want to suck up every shred of knowledge I have, I'm all for it. As a teacher, I love to share... and it's more fun for me when it's intense and uncensored and focused on results. For one month, I will think about you constantly, fretting and considering your situation like I do for my closest friends and most cherished students. (And, just in case you're wondering... yes, this program is modeled exactly on how I deal with my favorite students. We talk once a week, and I jump on their emails as soon as they arrive in my inbox. When they need a critique or advice on copy, I sit down and give it my undivided attention.) Do you think this is a program you might want to engage in? It's not cheap. My fee for writing and consulting with clients is now $30,000 for a single ad or single project. Plus royalties. Most jobs take around a month, and during that time I go deep with the client... but there is very little (if any) teaching going on. It's all about producing the copy. For this mentoring program, I will not be writing any copy for you. I will coach you writing it, and force you to "get" the kind of copy you need to write. (And, to be honest, I almost always come up with critical examples of copy you can use during a critique.) And, I will be focused on all aspects of your business and life -- because for me, true success is about money first... but then it's all about learning how to live well. We can stay focused just on business, if you like. But I know from experience that a big part of any total "break through" includes wide-ranging lessons in dealing with people, dealing with problems, and dealing with life. The cost for this intense month of one-on-one mentoring: $9,999. No refunds. (You must be sure this is what you want before you come aboard... because I'll be investing a LOT of time right off the bat.) You will get top priority for scheduling our calls. I will have all your email flagged for my attention. I will devote hours to critiquing your material. In short... I will mentor you the way I've mentored my friends in the past. With full focus, and steely-eyed discipline. You get the full package. And I stand behind this promise with the full force of all the respect and kudos I've earned over my arduous 25-year career. I am a true professional, and I've proved that over and over again. I've never missed a deadline in my career (which pisses off some of my colleagues, cuz it makes 'em look bad), and I throw myself into the lives and dreams of clients with every fiber of my being. Normally, you'd have to shell out my entire fee -- $30,000 (often on top of continuous royalties) -- to get this kind of attention from. However, because I'm going to coach you on writing copy and creating killer marketing models (rather than writing the ads myself), I feel I can afford to make the cost of my one-on-one attention more reasonable. This is, in fact, a stunning bargain. If you know, deep down, that I'm the guy you need to move more quickly toward your goals... then this opportunity to have one of the most respected and sought-after marketing guru's alive as your month-long "consulting partner" is something you should jump on. While it's available. As you can imagine, this opportunity is seriously limited. I can only squeeze a couple of people into my schedule each month. If there is a waiting list, I may never announce this program again. I will fulfill on my part of the bargain. However, if -- after mentoring a few people -- I decide it's just too much of a hassle, and takes too much of my time... I will pull the plug on this opportunity without notice. Mentoring can change your life. Stay frosty, "John, please accept my application for your One-On-One Mentoring
P.S. If you think you would benefit more from a small group, mastermind environment, working less intensely, but over a longer period of time, then my "Get Serious Mastermind Group" might be a better fit for you. P.P.S. Finally, if one-on-one or small group coaching sounds good to you, but you just don't have the time or resources to get started right away, my other coaching club, The Radio Rant, is an amazingly cheap and easy way for you to get started today. Click here to learn more.
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