
The only veteran professional in the game who really can put you on the fast-track to realizing all your dreams and goals...
"Are You Ready To Get Serious About Your Life And Business... With Some Personal Coaching From Me?"
From: The man himself
Howdy...
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Just some of the people whose lives and business changed after putting my advice to work:
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Doubled Sales! |
"John's input on my website increased my flow of sales leads by 50%. Also, his advice to trash my sales letter and start fresh (with very specific instructions on how to do it) DOUBLED my sales conversion rate! He was right -- this gets exciting, fast." Perry Marshall, Perry S. Marshall & Associates
$4 Million And A Complete Life-Change "John, ever since we met a few years ago my life has completely changed. I'd say the amount of money my company has made directly from what you've taught me is in the neighborhood of 4 million dollars, maybe more. What can I say other than thanks a million and I owe you BIG time." Lou Vukas, Internet marketer
| $287,000 The First Week! |
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"After listening to John for less than an hour, my mind caught fire and everything fell into place. I immediately produced my first sales letter ever... and it brought in $287,000 the first week! You can bet I seek out his advice every time I make a major business decision." Rich Schefren, Strategic Profits, author of "Marketing Manifesto"
Tripled Response! "You know that new 'hook' you insisted I try in my sales pitch? It TRIPLED response! This translates into several hundred thousand dollars in sales over the coming year. You are on my Christmas gift list for life, dude." Lisa Wagner, California
50% More Orders "My average order is 50% higher (and more) since I adopted your idea. I love your outlook, and your advice cracks me up while bringing in the results." Tom Venuto, NJ
One Tip, One New Car
"On your advice, I edited my copy using your 'Action Verbs'. This killer strategy ALONE allowed me to buy a new car (for cash) after the first campaign!" Dr. G.E. Nielsen, Wisconsin
Boosted Sales 70% Online "Your headline suggestion for one of my web sites boosted sales by 70%! This equals an extra $3,000 every month... from ONE simple change. Thanks." Terry Dean, Internet Marketing Coach, New Castle, IN
Just One Tip Multiplied Response "Using just ONE tip John gave us increased our mail response by 32%. This means an additional $2,000 in profit for every 1000 letters." Chris Rabalais, New Millennium Publications
1,100% ROI With One Simple Idea "I put one simple idea I learned from John into action. The result was an immediate 1,100% return on my investment!" Bill O'Connell
"You've Helped My Ads Get Wicked- Good" |
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"Of all the marketing, advertising and copywriting experts I pay attention to, John Carlton is by far the most articulate and passionate and knowledgeable (and funny). I get more value just from your hilarious, ballsy stories alone than from the serious efforts of most other gurus. Man, you've helped my advertising get wicked-good." Joe Polish, Piranha Marketing
300% Profits Online "Thanks to your critiques, my ad is a BIG winner right off the bat! It's pulling over 300% profits online, in a hotly competitive market. We're already on the way to seven figures, minimum." Matt Gallant, Vancouver
6-Month Waiting List of Clients "You showed me how to take my marketing campaign over-the-top. This immediately created such a consistent surge of new business that I had to increase my fees three times. My income has tripled, and your techniques allowed me to develop a waiting list of clients that is 6 months long. When I saw some of the so-called industry greats sitting in your seminar, following you around like a Big Buck during breeding season, I knew I needed to suck as much info out of you as I could. What you teach is worth 1,000 times what you charge." Dr. Ken Newhouse
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Million- Dollar Advice |
"John's first critique of my copy was a shock -- I thought I was pretty darned good, but he told me to rip it up and start over from scratch, using his specific advice. I'm glad I had the sense to listen -- my first year, with John's advice stinging in my ears, I earned over $350,000. And this year, I'm bringing in a cool million." Dr. Harlan Kilstein, millionaire freelance copywriter
"I Eat Salesmen For Lunch" "I have 20 years of experience with B2B direct response -- I eat salesmen for lunch -- so I bristled at John's suggestion that I needed to rewrite my sales letter. Good thing I got over my rage... because listening to John allowed me to penetrate over 10% of a very competitive industry, and I'm still getting 2-3 calls a week. Thanks for pushing me so hard." Dan Page
| Making Crime Pay |
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"Who says crime doesn't pay? John let me 'steal' one of his ad headlines for a seminar I was holding... netting me a cool $251,771 in just 3 days. I don't know any decent marketer who would be caught dead without John's help." Craig Forte, Forte Communications, Inc
100% Right With Just A Glance "It's scary how exactly on target you were with your advice based on reading just a few pages of our sales letter. You were 100% right. We've now made over 1,000 sales, captured wonderful customer feedback (as you advised), and are establishing national distribution." Al Oelschlaeger, Encrypta Gifts
Success Roadmap "Thanks again for providing such a clear roadmap for success. I'm now faced with more opportunity than I've ever dreamed of, and more money than I've ever made. You gave me the impetus to act." John Patten
"Sold Out The Show" "You inspired me to write a new pitch to my house list, using your tactics... and it generated a near-DOUBLE response rate (over 203 requests in under 24 hours, at $495 a pop). Sold out the show." Ken Calhoun, Daytrading University |
Every once in a while, throughout my long career, I will take someone under my wing... and just lay bare everything I know about business, marketing, copywriting, and being a success in life.
For me, it's an opportunity to indulge in something I truly love -- the advanced details and deep, dark secrets of living life in a "peak state" of pleasure and productivity. I need to talk about these things, just to keep it all vibrant and refreshed in my mind.
I mean... there is so much info, and so many specific lifestyle skills, and such an abundance of business savvy in my bag of tricks... that if I don't share it and re-examine it, I risk losing large chunks of it.
So going deep with a selected student is -- for me -- an essential way to stay in touch with all the cool, insider stuff that has brought me to this amazing point of self-satisfied happiness and massive achievement in my life.
For the person I take under my wing and share all this with?
Sheer life-changing ecstasy.
I know the feeling well... because my career and life didn't take off until I found my own mentors.
I actively sought out -- and then slaved under -- a literal Who's Who in direct marketing... and sucked up every lesson I could, as fast as I could.
Real mentoring is much more than just receiving lessons, however. You cannot get mentored, for example, from a book or a DVD... or even from a classroom.
No. Real mentoring happens only when it's one-on-one, with no one else in the mix.
It's a relationship. In certain ways, it's a deeper relationship than you have with your closest friends, too... because a real mentor will always be brutally honest, completely uncensored, and has a goal of changing you forever.
Even your best friends aren't always honest with you like that.
Mentoring is all about the transfer of knowledge and skill.
And it can be simultaneously the most exciting, and the most aggravating time of your life.
Because learning isn't pretty, when you get right down to it. You've got to put your ego aside, and roll up your sleeves in order to work like a dog applying what you learn.
It's ACTIVE learning. Not the passive note-taking B.S. you did in school.
My favorite mentors -- Gary Halbert, Jay Abraham, Jim Rutz (the Hall of Fame copywriter who invented the magalog), and the handful of master salesmen and artistic wizards I hung out with who chewed up life with gusto -- all literally made sure we were alone (with no one listening in) when the good stuff was shared.
And that stage of the relationship was only reached after they had tested me severely, and made a conscious decision that I was worthy of learning their most cherished and important secrets.
By the time I started mentoring people myself, I knew exactly what to do, and how to do it.
Once I know you're primed and ready to receive the good stuff... I will bury you with hard-core advice and specific tactics that I know, from personal experience, can grease the skids of success in life and business.
Mentoring is the one "X-Factor" in life that separates those who zoom ahead... from those who struggle endlessly and never seem to get a foot-hold in becoming truly successful.
Nothing else comes close.
Receiving quality mentoring can change your life, instantly. I'm not being cynical when I say that everything worth pursuing in life can be broken down like a game -- whether it's learning how to sell, or how to set up a profitable business, or how to become a fully awake and dangerously effective player.
And each of those games has two sets of rules -- the rules that everyone believes are the "real" rules... and the very secret inside rules that most people don't even realize exist.
These hidden secrets are the true rules of business and life -- the tactics, the strategies, and the skills that are only taught in closed settings, and only shared by savvy mentors with selected students.
So, yeah... mentoring can change your life, and open doors where you never realized doors existed before.
Most people go through their entire lives without encountering a real mentor, and that's a shame.
A few folks brush up against a mentor for a brief period... and maybe that's all they need to launch their life or business in the right direction.
But there is a small, energetic group of go-getters who somehow discover the stunning wonders of having a deep relationship with a mentor... and these are the go-to guys who make things happen in life.
Do you think you'd get something out of one-on-one mentoring with me?
Normally, you'd never get the chance.
The people I've mentored have mostly been my friends first. Some were clients, initially, and others are colleagues who craved the intense "continuing education" that real mentoring offers.
You don't have to be young, or a rookie to be mentored. I've done it with guys from every stage of life and business -- rookies, yes... but also small biz owners who were already earning fortunes, professionals who already had good reputations, and even older dudes who simply had come to that place where they needed skills and advice they could find nowhere else.
They all have just one thing in common: The desire to go deeper... and to learn the rules behind the "rules".
Plus, of course, they were friends.
About four months ago, I made a conscious decision to expand my own availability as a mentor to people outside of my "inner circle"... just a little bit.
Here's what's going on...
I now have 3 programs available: One coaching club that's open pretty much to most folks (The Radio Rant)... one tiny "Hot Seat"-style group that I launched with a select group a few months ago (The Get Serious Club)... and a new, super-intense opportunity that may cause a qualified few to faint with happiness ( "The Launching Pad" One-On-One Mentoring Program ).
None of these programs are guaranteed to be around for very long. I guard my time obsessively, and -- while I have committed to each of these opportunities fully and with all my heart -- I will give any or all of them the axe the second they become a burden.
Or stop being fun.
I love teaching. I'm a damn good mentor, with a long list of students who owe most or all of their success to what I taught them.
So... if you're finally ready to move ahead of the pack, and take advantage of the skills and secrets that ONLY a true, respected veteran professional can share with you... you need to sign up for the:
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"The Get Serious World Domination Coaching Group" |
This is an intense Hot-Seat-style group, limited to just eight members.
The group has also been closed to new members for a while. I'm only describing it now, because slots have opened up due to summer travel and scheduling conflicts.
It's quite an opportunity to get both personal attention from me, and to profit from a mastermind group of experienced marketers.
Twice a month, we meet for 90 minutes (virtually, using Webinar technology, so all you need is a phone and computer)... and do super-focused "hot seats" on members, with everyone participating by phone and computer.
If you understand the synergy that happens when you have several people all concentrating on shared goals, you know how exciting this kind of mastermind session can be.
Everything discussed is kept private and confidential, so no one censors themselves. Groundbreaking marketing tactics are freely shared and dissected (so others can apply them, too)... and both success and failure are laid bare for examination.
ALL the top marketers I know make full use of mastermind groups like this.
Each call is a gripping, deep and super-informative display of marketing savvy and killer salesmanship techniques.
There's an exclusive Forum, too, which is open only to the group. Whenever we discuss specific ads, or learn about new software or techniques, details and URLs are posted and freely shared.
Running your own business can be an isolated, lonely existence. This group allows everyone a "safe" place to exchange ideas, float untested concepts, and stay in touch with what the best marketers are doing out there.
Wanna hear what other marketers and professionals think about this kind of super-intense sharing environment, and how it affects not just your mind and attitude, but your bottom line? Here are some 30-second takes from happy folks who have experienced a Carlton-style hot seat:
Most of the current members have been involved since the Get Serious Club was formed four months ago. They love it, look forward to the Webinar meetings, and find new energy from the group dynamic that helps them move forward faster on projects. With the confidence that they have peers to watch their back and offer honest outside opinions and advice.
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Fantastic Results "Latest results are fantastic! A huge bump, thanks to that one great idea you gave me. Thanks, John." Chris DiRe, software publisher
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What Gary Bencivenga Says:
 | "If you enter the marketing jungle in search of riches and respect, just be sure you walk with this man at your side. John is a recognized master of the world's most effective, ultimate- street-fighter marketing techniques. Do it right, as he shows, and for every $1 you put into your marketing machine, you can get $2, $3, even $5 or more back. Once you own such a money machine, your life will be sweeter than anything you've known." Gary Bencivenga, Hall of Fame copywriter for Boardroom, Agora, Phillips, and Rodale.
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John Reese Says:

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"John Carlton is one of the best marketers in the marketing HISTORY. I have learned a ton from him... and you should soak up everything from him that you can. It will only help you make more money from your Internet marketing efforts." John Reese
Forced Change "I came to you to learn some tricks about writing killer ads... and I got more than I expected. The tricks are great... but the reason I'm now a fan for life is because you also forced me to change the way I look at money, people, risk, problems, and life. You are the complete package." Scott Palangi |
As I said, slots are now open in this one-of-a-kind mastermind group, due solely to summer scheduling conflicts.
It's not cheap (though none of the members have ever complained). There is no long-term commitment, and you can leave the group with simply a month's notice... though we prefer that members (like the original ones remaining) stay for the long haul.
That's when the magic happens, when the group dynamic fuses through repeated mutually-beneficial meetings.
The cost: $1,999 each month. Included is automatic membership in the Radio Rant.
In fact, I will overwhelm you with material. The moment you sign on, I will send you (if you don't already own them):
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The legendary "Kick Ass Copywriting Secrets of a Marketing Rebel" course. ($299 value.)
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The complete CD set of the course (with me walking and talking you through every chapter). ($199 value.)
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The entire DVD set of my 2-day "Hot Seat Workshop" seminar ($999 value). In this seminar, you'll see exactly how I dissect real world copy and marketing problems... and, with the explicit help of other experts I invited to the workshop, perform professional "corrective measures" to get everything back on track fast. Attendees paid $5,000 EACH just to get a seat, and the event sold out quickly. Being able to watch real marketing solutions played out like this can zoom you ahead of your competition in record time. |
Thus, you get -- on top of my focused time and energy (and the synergy of the group) -- over $1,200 of my most sought-after materials, free, as soon as you sign up.
Keep in mind that I charge $1,450 an hour for phone consultations... and that I have only given 3 workshop/seminars over the past 6 years (each costing $5,000 for a seat)... and that my base fee for writing a single ad is now $30,000 (and I turn down 9 of 10 prospective clients).
That makes membership in this tiny, exclusive "Get Serious" coaching group a huge bargain.
Plus: You continue to enjoy "insider" level privileges while you're a member.
After your first month, when you're ready for more materials, just tell me what other products of mine you crave, and you can have them shipped to you immediately, for 50% of the retail price.
More: Every single product I promote through joint ventures (and I only promote materials I personally like) can be yours for a 20%-to-50% discount. (Basically, I turn my affiliate commission over to you.)
I consider "Get Serious" members to be at the red-hot center of my inner circle. It's exactly the kind of experience that can change your life.
Again, though: There is just ONE group, and no more than 8 members are allowed. There are slots open right now... when they are filled, we will set up a waiting list.
If -- like all the top marketers who make full use of private mastermind groups -- you believe you, too, can benefit from the synergy and shared experience of a tight-knit group of peers like this, signup as soon as possible.
The open slots will fill up fast.
Please hurry -- the group is mostly full, and there are just a couple of slots open due to summer travel and scheduling problems with prior members.
Stay frosty,
"John, please accept my application for the 'Get Serious' Coaching Group."

P.S. If "group" mentoring (even with a small group) leaves you cold... and what you’ve really been craving is one-on-one, private, no-holds-barred time with me... I have just created an opportunity for you to take it to the max.
This isn’t "consulting" I’m offering... but a program we’ve nicknamed in the office "make John your new best friend for a month". We call it that because - for an entire month - I will be connected to you at the hip... and you will have unbelievable direct access to everything I offer as a teacher, mentor, and professional marketing expert.
Just the two of us.
And, no, we’re not gonna set up housekeeping anywhere... but I will commit myself to your business fully. For one month, I’ll be your closest adviser. You’ll be the hottest item on my stove, front and center with "first response" privileges. I will dream about your business, because it will be a priority the whole time.
The few people I’ve explained this brand-spanking-new opportunity to almost fainted with bliss.
VERY limited opportunity, though.
To check it out, go here.
P.P.S. If this kind of small group or one-on-one coaching sounds good to you, but you just don't have the time or resources to get started right away, my entry-level coaching club, The Radio Rant, might be a better fit for you right now. Click here to learn more.
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