The only veteran professional in the game who really can put you on the fast-track to realizing all your dreams and goals... "How To Get Personal, One-On-One Mentoring From John Carlton." From: The man himself Howdy...
Just some of the people whose lives and business changed after putting my advice to work:
Doubled Sales! "John's input on my website increased my flow of sales leads by 50%. Also, his advice to trash my sales letter and start fresh (with very specific instructions on how to do it) DOUBLED my sales conversion rate! He was right -- this gets exciting, fast." Perry Marshall, Perry S. Marshall & Associates
$4 Million And A Complete Life-Change
"After listening to John for less than an hour, my mind caught fire and everything fell into place. I immediately produced my first sales letter ever... and it brought in $287,000 the first week! You can bet I seek out his advice every time I make a major business decision." Rich Schefren, Strategic Profits, author of "Marketing Manifesto"
Tripled Response!
50% More Orders
One Tip, One New Car
Boosted Sales 70% Online
Just One Tip Multiplied Response
1,100% ROI With One Simple Idea
"Of all the marketing, advertising and copywriting experts I pay attention to, John Carlton is by far the most articulate and passionate and knowledgeable (and funny). I get more value just from your hilarious, ballsy stories alone than from the serious efforts of most other gurus. Man, you've helped my advertising get wicked-good." Joe Polish, Piranha Marketing
300% Profits Online
6-Month Waiting List of Clients
"John's first critique of my copy was a shock -- I thought I was pretty darned good, but he told me to rip it up and start over from scratch, using his specific advice. I'm glad I had the sense to listen -- my first year, with John's advice stinging in my ears, I earned over $350,000. And this year, I'm bringing in a cool million." Dr. Harlan Kilstein, millionaire freelance copywriter
"I Eat Salesmen For Lunch"
"Who says crime doesn't pay? John let me 'steal' one of his ad headlines for a seminar I was holding... netting me a cool $251,771 in just 3 days. I don't know any decent marketer who would be caught dead without John's help." Craig Forte, Forte Communications, Inc
100% Right With Just A Glance
Success Roadmap
"Sold Out The Show"
Forced Change
Forget College -- Study John's Advice Every once in a while, throughout my long career, I will take someone under my wing... and just lay bare everything I know about business, marketing, copywriting, and being a success in life. For me, it's an opportunity to indulge in something I truly love -- the advanced details and deep, dark secrets of living life in a "peak state" of pleasure and productivity. I need to talk about these things, just to keep it all vibrant and refreshed in my mind. I mean... there is so much info, and so many specific lifestyle skills, and such an abundance of business savvy in my bag of tricks... that if I don't share it and re-examine it, I risk losing large chunks of it. So going deep with a selected student is -- for me -- an essential way to stay in touch with all the cool, insider stuff that has brought me to this amazing point of self-satisfied happiness and massive achievement in my life. For the person I take under my wing and share all this with? Sheer life-changing ecstasy. I know the feeling well... because my career and life didn't take off until I found my own mentors. I actively sought out -- and then slaved under -- a literal Who's Who in direct marketing... and sucked up every lesson I could, as fast as I could. Real mentoring is much more than just receiving lessons, however. You cannot get mentored, for example, from a book or a DVD... or even from a classroom. No. Real mentoring happens only when it's one-on-one, with no one else in the mix. It's a relationship. In certain ways, it's a deeper relationship than you have with your closest friends, too... because a real mentor will always be brutally honest, completely uncensored, and has a goal of changing you forever. Even your best friends aren't always honest with you like that. Mentoring is all about the transfer of knowledge and skill. And it can be simultaneously the most exciting, and the most aggravating time of your life. Because learning isn't pretty, when you get right down to it. You've got to put your ego aside, and roll up your sleeves in order to work like a dog applying what you learn. It's ACTIVE learning. Not the passive note-taking B.S. you did in school. My favorite mentors -- Gary Halbert, Jay Abraham, Jim Rutz (the Hall of Fame copywriter who invented the magalog), and the handful of master salesmen and artistic wizards I hung out with who chewed up life with gusto -- all literally made sure we were alone (with no one listening in) when the good stuff was shared. And that stage of the relationship was only reached after they had tested me severely, and made a conscious decision that I was worthy of learning their most cherished and important secrets. By the time I started mentoring people myself, I knew exactly what to do, and how to do it. Once I know you're primed and ready to receive the good stuff... I will bury you with hard-core advice and specific tactics that I know, from personal experience, can grease the skids of success in life and business. Mentoring is the one "X-Factor" in life that separates those who zoom ahead... from those who struggle endlessly and never seem to get a foot-hold in becoming truly successful. Nothing else comes close. Receiving quality mentoring can change your life, instantly. I'm not being cynical when I say that everything worth pursuing in life can be broken down like a game -- whether it's learning how to sell, or how to set up a profitable business, or how to become a fully awake and dangerously effective player. And each of those games has two sets of rules -- the rules that everyone believes are the "real" rules... and the very secret inside rules that most people don't even realize exist. These hidden secrets are the true rules of business and life -- the tactics, the strategies, and the skills that are only taught in closed settings, and only shared by savvy mentors with selected students. So, yeah... mentoring can change your life, and open doors where you never realized doors existed before. Most people go through their entire lives without encountering a real mentor, and that's a shame. A few folks brush up against a mentor for a brief period... and maybe that's all they need to launch their life or business in the right direction. But there is a small, energetic group of go-getters who somehow discover the stunning wonders of having a deep relationship with a mentor... and these are the go-to guys who make things happen in life. Do you think you'd get something out of one-on-one mentoring with me? Normally, you'd never get the chance. The people I've mentored have mostly been my friends first. Some were clients, initially, and others are colleagues who craved the intense "continuing education" that real mentoring offers. You don't have to be young, or a rookie to be mentored. I've done it with guys from every stage of life and business -- rookies, yes... but also small biz owners who were already earning fortunes, professionals who already had good reputations, and even older dudes who simply had come to that place where they needed skills and advice they could find nowhere else. They all have just one thing in common: The desire to go deeper... and to learn the rules behind the "rules". Plus, of course, they were friends. About four months ago, I made a conscious decision to expand my own availability as a mentor to people outside of my "inner circle"... just a little bit. Here's what's going on... I now have 3 programs available: One coaching club that's open pretty much to most folks... one tiny "Hot Seat"-style group that I launched with a select group a few months ago... and a new, super-intense opportunity that may cause a qualified few to faint with happiness. None of these programs are guaranteed to be around for very long. I guard my time obsessively, and -- while I have committed to each of these opportunities fully and with all my heart -- I will give any or all of them the axe the second they become a burden. Or stop being fun. I love teaching. I'm a damn good mentor, with a long list of students who owe most or all of their success to what I taught them. So... if you're finally ready to move ahead of the pack, and take advantage of the skills and secrets that ONLY a true, respected veteran professional can share with you... you need to choose one of these programs. And get busy. Here they are... starting with the basic, and ending with the heart-stopping new one-on-one program I've just launched... Program #1: "The Marketing Rebel Radio Rant Coaching Club" You do not need to qualify or go through any test to join this club. You just have to understand the tremendous value that's being offered. It's a very simple, very effective model. Twice a month, my partner Stan Dahl and I pore through the members-only Forum and answer every single question posted there. Stan is one of my oldest and closest friends... and has also been one of the most sought-after (and ridiculously high-paid) business process improvement consultants for household-name companies like Starbucks, Wells Fargo, Cisco and Exxon (and also NATO in Europe). Stan -- weary of the soul-crushing corporate world -- brings an amazing business-operations wizardry to share with you... which, combined with my "creative side" chops, offers shocking synergy for anyone looking to get ahead quickly. (This means you not only benefit from my vast experience in advertising... but you also get "insider" access to the same mega-efficient operational techniques and advice Stan has used for years to help giant corporations earn -- and save -- massive fortunes every year when launching concepts and projects.) It's a one-two punch of killer creative and "get 'er done" operational savvy you won't find in any other coaching program, book, course or seminar. We've both been around a long time... and bring you -- literally -- world-class insight and specific advanced-profit strategies that are rarely revealed to most small biz owners and entrepreneurs. Call it a "real world MBA" crash course. But do not doubt how fast you can advance (and start making the Big Bucks) with this kind of professionally-proven, hard-core mentoring. This club has proven to be an excellent opportunity for both rookies and veteran business owners to get basic and advanced questions answered and nagging problems solved. Everything about business, marketing, advertising and copywriting is fair game. We record each session and post it online on the Forum. When we're discussing specific Websites or copy examples, we use full video. It's a mini seminar, twice a month, with Hot Seat-style dissection of every urgent matter posted by members. What's more, I also include separate videos of me doing in-depth critiques of specific copy submitted by members. This includes detailed examinations of Websites, commercial emails, direct mail pieces, and print ads. I cover every important element, too, in these critiques -- hooks, design, traffic generation, demographic research methods, sales strategies, and all the hard-core selling secrets from my professional bag of tricks. This twice-monthly critique of member-submitted material is by far the biggest bargain you'll ever find in coaching today. All critiques are done personally by me, on video (so you can watch as I tear into every detail of an ad, and learn the deep, dark secret methods of professional copywriting and Website creation). This means you get an avalanche of solid, focused lessons on business and copywriting... including specific, actionable advice (the same kind clients pay me major bucks to get during my expensive consultations).
(Side note: If you need a private critique done, just click here to order a one-on-one Carlton Copy Critique.) Stan and I bring over 50 years, combined, of high-end business experience and savvy to each session of the Radio Rant. Between us, we've consulted and worked with an astonishing number of entrepreneurial clients, small business owners, and even major multi-national corporations. We love to tackle the tough questions about copy, online business problems, and of course Operation MoneySuck (the insider secrets of success and living well). This includes:
These recorded and videotaped Radio Rant sessions are posted on the Forum for all members to see, comment on, discuss, and ask follow-up questions. No subject is ever left hanging. There's more, too:
This seminar was a one-of-a-kind event I hosted just last year down in Los Angeles, to a very select crowd of business owners and copywriters. (It was, in fact, one of just TWO live full-length seminars I did last year.) Attendees paid thousands of dollars for the privilege of snagging a seat in this exclusive event. It was just me on the stage, teaching for a solid 6 hours straight. I gave a unique lecture on the inside secrets of copywriting -- explaining specific tactics and personal secrets behind my methods that I've NEVER shared before -- as well as performing Hot Seats on projects and businesses offered up by attendees. (There were over a dozen victims in that crowd, which gave me an amazingly wide range of topics and problems to dissect, solve and discuss.) I've never done such a concentrated full-day teaching event like this before (and probably won't do it again, because it was so exhausting). It's a stunning and very vivid opportunity for you to be a "fly on the wall", and watch me in action with an eager, exclusive audience that craved and demanded my best stuff. Each month, we're posting another 30-to-40 minute section of this event, in streaming video. For free. (If you absolutely must possess the entire 6-hour DVD immediately, we have sets here in the office for sale at $499 each. Click here to order just the "Kickass Copywriting Crash Course" seminar DVDs now.) That's a TON of material and critique/consultation privileges available to you each month, as a member of the Radio Rant coaching club. It's all focused on getting your basic and advanced questions answered, your biggest problems solved, your specific copy and Website issues resolved... and your continuing "education" as a business owner put on steroids. The "Radio Rant" coaching club has, in fact, become the centerpiece of my teaching juggernaut. The opportunity to get specific questions answered from a pro... ... and to get access to multiple insider teaching sessions each month (from the comfort of your home or office)... ... plus being able to share and commiserate with your peers on a Forum, while getting free downloads of killer video and audio materials (not to mention immediate access to the Rant newsletter)... ... well, I would have given blood for this kind of learning model back when I was a struggling rookie. But it didn't exist then. Nothing exactly like this current model exists elsewhere even now. And once I got my legs under my career, the chance to participate on an ongoing Forum like this would have changed my life even more radically. Having access to a community of other marketers, freelancers and entrepreneurs like this is priceless, at any stage of your life. And I know there are oodles of other coaching programs out there. But this is the only one personally piloted by me. If you value the wisdom and lessons offered by someone who's actually been around the block a few times... and who has remained at the cutting edge of the business world (all the way from the "good old days" of direct mail, through the early days of the Web, to the hottest tactics online and offline today)... then you'd have to be nuts to miss out on even a single Radio Rant episode. It's darn cheap, too -- easily the most breathtaking bargain available right now. It's just $69 a month, with absolutely no obligations beyond the month you're signed up for. Plus -- I've arranged it so you can do a trial-run, for free. Right now, when you sign up, you get total, unrestricted access to the current month of posted materials... plus the entire following month... without risking a cent. This free look is pure evil on my part... because I know you'll get hooked fast, and won't be able to live without the Radio Rant (and all the attendant freebies) once you sample it. After your free trial, your monthly fee kicks in automatically. No muss, no fuss... and you can leave anytime. Just let us know. We'll cancel your credit card and you won't be charged again. To come aboard, just click here and you'll be taken to a sign-up page to get your free trial run going today.
"Dude! Sign me up NOW for my free Radio Rant trial run!"
Program #2: "The Get Serious World Domination Coaching Group" This is an intense Hot-Seat-style group, limited to just eight members.
The group has also been closed to new members for a while. I'm only describing it now, because slots have opened up due to summer travel and scheduling conflicts. It's quite an opportunity to get both personal attention from me, and to profit from a mastermind group of experienced marketers. Twice a month, we meet for 90 minutes (virtually, using Webinar technology, so all you need is a phone and computer)... and do super-focused "hot seats" on members, with everyone participating by phone and computer. If you understand the synergy that happens when you have several people all concentrating on shared goals, you know how exciting this kind of mastermind session can be. Everything discussed is kept private and confidential, so no one censors themselves. Groundbreaking marketing tactics are freely shared and dissected (so others can apply them, too)... and both success and failure are laid bare for examination. ALL the top marketers I know make full use of mastermind groups like this. Each call is a gripping, deep and super-informative display of marketing savvy and killer salesmanship techniques. There's an exclusive Forum, too, which is open only to the group. Whenever we discuss specific ads, or learn about new software or techniques, details and URLs are posted and freely shared. Running your own business can be an isolated, lonely existence. This group allows everyone a "safe" place to exchange ideas, float untested concepts, and stay in touch with what the best marketers are doing out there. Wanna hear what other marketers and professionals think about this kind of super-intense sharing environment, and how it affects not just your mind and attitude, but your bottom line? Here are some 30-second takes from happy folks who have experienced a Carlton-style hot seat:
Most of the current members have been involved since the Get Serious Club was formed four months ago. They love it, look forward to the Webinar meetings, and find new energy from the group dynamic that helps them move forward faster on projects. With the confidence that they have peers to watch their back and offer honest outside opinions and advice.
As I said, slots are now open in this one-of-a-kind mastermind group, due solely to summer scheduling conflicts. It's not cheap (though none of the members have ever complained). There is no long-term commitment, and you can leave the group with simply a month's notice... though we prefer that members (like the original ones remaining) stay for the long haul. That's when the magic happens, when the group dynamic fuses through repeated mutually-beneficial meetings. The cost: $1,999 each month. Included is automatic membership in the Radio Rant. In fact, I will overwhelm you with material. The moment you sign on, I will send you (if you don't already own them):
Thus, you get -- on top of my focused time and energy (and the synergy of the group) -- over $1,200 of my most sought-after materials, free, as soon as you sign up. Keep in mind that I charge $1,450 an hour for phone consultations... and that I have only given 3 workshop/seminars over the past 6 years (each costing $5,000 for a seat)... and that my base fee for writing a single ad is now $30,000 (and I turn down 9 of 10 prospective clients). That makes membership in this tiny, exclusive "Get Serious" coaching group a huge bargain. Plus: You continue to enjoy "insider" level privileges while you're a member. After your first month, when you're ready for more materials, just tell me what other products of mine you crave, and you can have them shipped to you immediately, for 50% of the retail price. More: Every single product I promote through joint ventures (and I only promote materials I personally like) can be yours for a 20%-to-50% discount. (Basically, I turn my affiliate commission over to you.) I consider "Get Serious" members to be at the red-hot center of my inner circle. It's exactly the kind of experience that can change your life. Again, though: There is just ONE group, and no more than 8 members are allowed. There are slots open right now... when they are filled, we will set up a waiting list. If -- like all the top marketers who make full use of private mastermind groups -- you believe you, too, can benefit from the synergy and shared experience of a tight-knit group of peers like this, signup as soon as possible. The open slots will fill up fast. Please hurry -- the group is mostly full, and there are just a couple of slots open due to summer travel and scheduling problems with prior members.
"John, please accept my application for the 'Get Serious' Coaching Group."
Program #3: "The Launching Pad" One-On-One Mentoring Program If you've been craving one-on-one, private, no-holds-barred time with me... here is your first opportunity to take it to the max. I've always been available for one-hour consultations, but getting fit into my schedule can be a problem... so those one-time consultations aren't much good if you're in desperate need of advice and fresh strategies. With this new program, I am offering you the chance to instantly become a "front burner" priority with me. Just you and me (and whatever other resources I may suggest, including focused input from other experts I know). Just as I've done with past mentoring situations, I intend to internalize your complete situation... and go deep with you on every relevant detail of your business. I'll be in constant contact with you, available to you exactly as I would be available to a friend... and utterly open and honest, sharing everything I have in my bag of tricks. Who needs this kind of super-intense mentoring?
I've been around the block more times than almost any other teacher alive. I've proven myself as a marketer... an "A List" copywriter and freelancer... a business owner... a consultant... and as a guy who understands life and living well better than almost anyone else in the game. A long life, crammed with both success (which I learned to enjoy) and failure (which taught me lessons I've never forgotten)... plus the unparalleled insights and revelations that come from having been mentored by legends and business wizards... means I bring a FEAST of insight, advice, tactics and skills to the table. Only the people who've known me longest can truly understand the depth of knowledge I offer. I've been to the Dark Side and back... been broke and desperate, and worked my way to the top (taking notes the entire way)... and lived through countless episodes of drama, trauma, revelation and redemption in both business and in life. The mentors who did the most for me all got to know me first. And, once they decided I was "ready", they unloaded an avalanche of knowledge and skills on me. No course, or book, or seminar can replicate this kind of high-intensity learning. Nothing can readjust your head as quickly and efficiently as spending quality one-on-one time with someone who understands the game. This new program is available in one-month-long chunks. During that month, we will get on the phone once a week for the most intense call of your life. (Four calls for the month, up to an hour each.) I will give your emails to me the highest priority... and answer all your questions by the following business day. (I'm taking off weekends and holidays, and you should, too.) I will review and examine any ad copy or website you need help with, offering a complete recorded video critique (using Camtasia)... so you can see exactly what I'm critiquing, AS I critique it. (People who have received video critiques from me know to expect a deep, brutal assessment of all relevant marketing strategies, with specific recommendations... and a detailed breakdown of your copy, including hook, format, sales argument, bullets, and close.) You get one of these ad/copy/website dissections a week. (Four total for the month.) You will have full access to every resource I use or know about... including introductions to other marketers and experts, when appropriate. And, finally, I will ship you a complete set of every course, DVD, swipe file and report I have ever produced. This includes my notorious "Kick Ass Copywriting Secrets" course... ... my course on becoming a freelancer... ... the audio CDs that accompany those course... ... my entire 5-volume set of Carlton "swipe file" ads and letters (including the volumes previously available only to long-term subscribers)... ... ALL the DVD sets from my killer workshops and seminars (the "Copywriting Sweatshop", the "License To Steal" seminar, and the Hot Seat Workshop)... ... my Scuttlebutt interview series with the legends of advertising... the complete set of RANT newsletters (which include the manuscript chapters of the forthcoming book "The Best of John Carlton")... ... and every report I've ever released. The total retail value of all this material is way over $5,000. But it's all yours, for free, as soon as you sign up for "The Launching Pad". I will treat you like my most important student for the entire month. If you have disasters that need repair, let's get on it. If you're ready to break through to the next level in business, I'll give you a powerful boost. If you want to suck up every shred of knowledge I have, I'm all for it. As a teacher, I love to share... and it's more fun for me when it's intense and uncensored and focused on results. For one month, I will think about you constantly, fretting and considering your situation like I do for my closest friends and most cherished students. (And, just in case you're wondering... yes, this program is modeled exactly on how I deal with my favorite students. We talk once a week, and I jump on their emails as soon as they arrive in my inbox. When they need a critique or advice on copy, I sit down and give it my undivided attention.) Do you think this is a program you might want to engage in? It's not cheap. My fee for writing and consulting with clients is now $30,000 for a single ad or single project. Plus royalties. Most jobs take around a month, and during that time I go deep with the client... but there is very little (if any) teaching going on. It's all about producing the copy. For this mentoring program, I will not be writing any copy for you. I will coach you writing it, and force you to "get" the kind of copy you need to write. (And, to be honest, I almost always come up with critical examples of copy you can use during a critique.) And, I will be focused on all aspects of your business and life -- because for me, true success is about money first... but then it's all about learning how to live well. We can stay focused just on business, if you like. But I know from experience that a big part of any total "break through" includes wide-ranging lessons in dealing with people, dealing with problems, and dealing with life. The cost for this intense month of one-on-one mentoring: $9,999. No refunds. (You must be sure this is what you want before you come aboard... because I'll be investing a LOT of time right off the bat.) You will get top priority for scheduling our calls. I will have all your email flagged for my attention. I will devote hours to critiquing your material. In short... I will mentor you the way I've mentored my friends in the past. With full focus, and steely-eyed discipline. You get the full package. And I stand behind this promise with the full force of all the respect and kudos I've earned over my arduous 25-year career. I am a true professional, and I've proved that over and over again. I've never missed a deadline in my career (which pisses off some of my colleagues, cuz it makes 'em look bad), and I throw myself into the lives and dreams of clients with every fiber of my being. Normally, you'd have to shell out my entire fee -- $30,000 (often on top of continuous royalties) -- to get this kind of attention from me. However, because I'm going to coach you on writing copy and creating killer marketing models (rather than writing the ads myself), I feel I can afford to make the cost of my one-on-one attention more reasonable. This is, in fact, a stunning bargain. If you know, deep down, that I'm the guy you need to move more quickly toward your goals... then this opportunity to have one of the most respected and sought-after marketing guru's alive as your month-long "consulting partner" is something you should jump on. While it's available. As you can imagine, this opportunity is seriously limited. I can only squeeze a couple of people into my schedule each month. If there is a waiting list, I may never announce this program again. I will fulfill on my part of the bargain. However, if -- after mentoring a few people -- I decide it's just too much of a hassle, and takes too much of my time... I will pull the plug on this opportunity without notice. Mentoring can change your life. "John, please accept my application for your One-On-One Mentoring
There aren't many other details for you to understand -- I'm offering my brain, my sweat, and my full attention. As long as you're clear on the program, we're set to go. And that's it for now. One of these programs fits your exact needs. Right now, slots are open in all of them. (There are no limits on the Radio Rant coaching club, of course... though you should know that the archives are not posted, so to get full benefit of everything, you must join NOW.) I've never offered so much personal attention from me before. So far, I'm enjoying the hell out of it. When it becomes too much, I'll back off. Certainly, now that I've got over 25 years in my career, I'm looking at retirement in the not-too-distant future. For now, I'm still at the top of my game. No other "coach" out there can match my knowledge of copy, marketing, business and life... and I doubt there will ever be anyone quite like me in this gig ever again. I started in the "classic" days of direct mail, moved through every technological upheaval of the past three decades -- staying at the cutting edge all the way -- and am currently considered the main "go to" guy for copywriting both online and offline for most markets. If you've been following my teaching, you know I hold nothing back. I'm the real thing, and I'm offering you a chance to join the fun. Again -- the open slots will not stay open for long. This truly is one opportunity you need to jump on, fast. No hype about it. Stay frosty, |
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